Brand strategist business coach: Lisa Haggis

I had the pleasure of photographing Lisa Haggis, a brand strategist for small businesses and entrepreneurs. Lisa is in the midst of a total rebrand, with lots of dark blue hues and a sleek, bold look. The venue we had hoped to use is unfortunately closed, so we opted for my “home studio,” since it turns out my house has become a Covid studio.

This was my 4th or 5th branding session at home since the start of the pandemic. With most places closed, or with restrictions in place, it’s been difficult to find spaces to use for branding sessions. Thankfully, my house has some great light and open spaces…I just have to sweep up the cheerios and goldfish off the floor before a shoot starts.

Here are the fantastic results!

flat lay of workbook, post-it notes and coffeefemale entrepreneur sitting at table with notebook and laptop brand strategist jotting notes in a notebookfemale entrepreneur reflected in a window holding a coffee cupfemale entrepreneur sitting at a table with notebook and a coffee smiling at the cameraflatlay of post-it notes oak leaf and a coffee

Lisa has a love for highlighters, so we had to capture that somehow!

cup of highlighters in the foreground with female entrepreneur flipping through papers in the backgroundfemale entrepreneur standing in front of a wallpapered wall with shelf and books female entrepreneur with coffee and notebook at a dining room tablefemale entrepreneur sitting at kitchen counter with laptop and a coffee female entrepreneur reading a book on a blue bench female entrepreneur sitting in a bay window wearing bluefemale entrepreneur reading a book by the window headshot of female entrepreneurfemale entrepreneur in front of shelves with books and wallpaper details lifestyle portrait of female entrepreneur

I love how many looks we were able to capture in our session together. Lisa was a total dream to work with – she came super organized with a shot list, a lot of props to work with, and wardrobe changes to add some variety to her photos (which was very “on brand” for a strategist!). Part of our planning meeting ahead of branding sessions includes guidance on wardrobe, questions about photos needed (i.e. do you need a new header image for your website, a photo of you working at your laptop, photos of your favourite highlighters, a flat lay of your post-it notes, a particular orientation of certain images?). Planning ahead maximizes our time together and makes sure you get the most out of the branding session. Questions? Reach out!

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