When Brittany contacted me about doing her yoga teacher branding session at Elevate Yoga, I was so excited! I had seen Brittany’s name floating around the yoga world for a while, but had yet to meet her.
There’s something about working with a client who you meet for the first time at your session together. I always make a point of chatting over the phone beforehand, not only to make sure we have a clear idea of our concept, but to really get a sense of the client’s personality and their vision for these photos. So all that to say, I only really had our phone conversation as well as her completed questionnaire (and a bit of creeping online) to go by.
When I arrived at Elevate Yoga for our session, Brittany immediately gave me a warm and welcoming hug. And I knew instantly that I wanted the photos to feel exactly like that hug – warm and welcoming.
Brittany came super organized, with a list of poses she wanted to capture. Rather than just taking photos of those poses straight on, I decided to add a little perspective to the poses to create a bit more a narrative…something Brittany can work with when sharing these photos on her social media channels.
It was also important for Brittany to showcase that yoga is for everyone. What better way to express that than by throwing on a pair of jeans and doing some yoga!
Finally, a picture of Brittany meditating. Conveying silence, serenity, and peace. With the perfect top knot.
Interested in a branding session of your own? I don’t JUST work with yoga teachers, promise! These photos can be for anything from coffee shops, to art galleries, to real estate agents. You name it. If you’re a business owner, chances are your business could benefit from more and more (and more) professional, and cohesive content (i.e. photos!) on your social media and website. So let’s chat!